<-h2->Parfum in every scent family<-h2-> Parfum is the strongest thing on the fragrance shelf and the most personal, and our selection covers eau de parfum and higher concentrations across floral, woody, fresh and warmer amber families. Floral opens brightest, woody and amber take longer to show themselves, and the fresher families sit lightest of all. Concentration decides how long a scent stays with you, which is why a parfum sits close to the skin and keeps going long after a lighter formula has given up. Try it on your wrist rather than on paper and leave it a few hours, because the opening rarely tells you anything useful about where it settles. What you are after is the one people recognise before they see you, worn on a Tuesday morning as readily as before dinner on a Saturday. A single bottle used down to the bottom says more than six half-finished ones lined up on a shelf. She knows which one is hers. Scent chosen deliberately and worn like a signature.